# Description
Participants use computerized graphic communications layout and design skills to produce a promotional resource packet. The resource must address the annual theme/problem and include at least four printed publication items and required documentation. Semifinalists demonstrate publishing competency in an onsite technical design challenge.
# Theme 2026-2027
Theme: Milestone Diner, a new retro-inspired American diner, is preparing for its grand opening. You have been hired to create a cohesive brand identity and promotional materials that celebrate the diner's nostalgic 1978 inspiration while attracting today's customers. The restaurant's branding should reflect a nostalgic late-1970s aesthetic while remaining inviting, family-friendly, and appealing to a modern audience.
The following items are the required design pieces:
Item #1 – Restaurant Logo
Design a logo for Milestone Diner. The logo should be submitted enlarged on an 8.5" × 11" sheet of paper (portrait or landscape, designer's choice). The logo should establish the restaurant's visual identity and be appropriate for use across all required promotional materials.
Item #2 – Restaurant Menu
Design a bifold restaurant menu for Milestone Diner using tabloid-size paper (11" × 17"). The menu should be designed so the front and back panels are correctly positioned for printing and folding. Participants should create original menu item names, descriptions, and pricing appropriate for a classic American diner.
Item #3 – General Manager Business Card
Design a single-sided business card for the General Manager of Milestone Diner. The business card should reflect the restaurant's established brand identity while presenting the required contact information in a professional, well-organized layout.
Item #4 – Instagram Grand Opening Advertisement
Design a static Instagram graphic (4:5 vertical ratio) promoting the Grand Opening of Milestone Diner. The advertisement should capture attention, encourage attendance, and maintain the restaurant's established visual identity.
Use the following details for the design challenge:
Restaurant Name: Milestone Diner
Address: 1978 Celebration Boulevard
Orlando, FL 32819
Phone: (407) 555-1978
General Manager: Delmar Olson
Email: manager@milestonediner.com
Grand Opening Date: July 1, 2027
# Careers Associated
Advertising Executive
Graphic Designer
Marketing Manager
Printer
Public Relations Manager
# Oklahoma Eligibility
Entries are limited to three (3) students per chapter.
# State Competition Information
Written permission for all copyrighted material must be included by completing the Student Copyright Checklist
A consent and release form is required for all recognizable individuals pictured in the video/photos.
Students moving on to the semifinal round will upload their completed on site work as a PDF file to the Judge Pro system.
# Coordinators
Orlando Ceville
Event Coordinator
Valerie McCauley
Event Manager